The Place Firenze

The Place Firenze is the closest experience you can get to staying somewhere that feels like home. Following an extensive renovation by award-winning design firm Luigi Fragola Architects, the reimagined property encompasses 12 rooms and 8 suites and a variety of common areas that immerse guests in the local Florentine community. Through its harmonious blend of modern and historical design elements and steeped in the art of Italian hospitality, The Place Firenze reflects the ageless beauty and vibrancy of Florence. This is a place to take refuge from the overwhelming beauty of Florence, when the works of Michelangelo, Brunelleschi and Botticelli leave you gasping for breath or the ooze of the River Arno underneath the Ponte Vecchio makes you think, “Now, now is the time to return to the hotel and have a pause.”  

A discrete bronze plaque on the wall indicates what lies within, as well as a bell to ring before stepping inside.

The property’s culinary program features an artisanal Tuscan restaurant called the kitchen & the bar offering an elegant outdoor terrace overlooking the Piazza di Santa Maria Novella, cozy interiors and a cocktail bar that can be privatized for Negroni's Masterclasses. 

Deeply rooted in Tuscan tradition, the seasonal menus is created by Chef Asso sourcing ingredients from local purveyors. 

The dedication to well-being continues with the hotel’s front office team making your stay in Florence hassle free travel and organizing unique experiences and exclusive visits to discover artisans workshops and hidden gems.