Luxury villas, 5 star holiday homes, chique B&B and small luxury hotels London

Our top choice of the best five-star, villas and luxury holiday apartments London

What does true luxury feel like? For us, it's not about opulence or glitter. It's the hush of a private terrace at sunset, the scent of lavender drifting through a peaceful space, the perfect linen sheets in a room that whispers harmony. Luxury lives in the detail, in the sense of place, in the way time seems to slow down when everything is just right. Our luxury collection is a handpicked selection of exceptional places to stay — each chosen not for status, but for soul. Here you’ll find small luxury hotels with character, exclusive villas with pools, refined five-star retreats, and elegant hideaways that invite you to linger. Each one reflects a unique identity, an atmosphere carefully shaped by craftsmanship, materials, and light. If you’re wondering where to stay for a luxury honeymoon set within a beautiful landscape, looking for secluded five-star villas with private pool, or design-led boutique hotels near cultural landmarks — this is your place. Whether it’s a luxury boutique hotel or B&B, an urban escape with architectural flair or a minimalist villa surrounded by stillness — each property offers more than just comfort. It offers atmosphere. We believe that where you stay shapes how you feel. And that luxury, when done well, is quiet, timeless, and full of meaning. Each place in our collection has been handpicked for its style, soul, and sense of place.