Our top choice of the best luxury hotels, five-star villas and luxury holiday apartments London Region
What does true luxury feel like? For us, it's not about opulence or glitter. It's the hush of a private terrace at sunset, the scent of lavender drifting through a peaceful space, the perfect linen sheets in a room that whispers harmony. Luxury lives in the detail, in the sense of place, in the way time seems to slow down when everything is just right. Our luxury collection is a handpicked selection of exceptional places to stay — each chosen not for status, but for soul. Here you’ll find small luxury hotels with character, exclusive villas with pools, refined five-star retreats, and elegant hideaways that invite you to linger. Each one reflects a unique identity, an atmosphere carefully shaped by craftsmanship, materials, and light. If you’re wondering where to stay for a luxury honeymoon set within a beautiful landscape, looking for secluded five-star villas with private pool, or design-led boutique hotels near cultural landmarks — this is your place. Whether it’s a luxury boutique hotel or B&B, an urban escape with architectural flair or a minimalist villa surrounded by stillness — each property offers more than just comfort. It offers atmosphere. We believe that where you stay shapes how you feel. And that luxury, when done well, is quiet, timeless, and full of meaning. Each place in our collection has been handpicked for its style, soul, and sense of place.
Our most recent list of the best five-star hotels, luxury B&B and stylish holiday apartments:
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Boutique Hotel - High BudgetFrom the outside you have no inkling what to expect, it looks to be just another sumptuous mansion in the middle of a white Victorian terrace rather than a hotel - but just step inside. This is the Portobello Hotel after all – offbeat, eccentric,...- City
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- 21 rooms
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- from 245 GBP
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Boutique Hotel - LuxuryAs with a number of other Firmdale hotels, the Number 16 has the stamp of legendary hoteliers Tim and Kit Kemp all over it. That usually means stunning interiors, so it’s small surprise, therefore, that the Number 16 has been called a “Temple of S...- City
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- 42 rooms
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- from 420 GBP
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Luxury Hotel - LuxuryThere are certain things you should always count on from a Firmdale hotel: great city location, that classy Kit Kemp decoration and a light relaxed feel. The Charlotte Street has all this in droves. It is an idyllic city retreat, yet being on...- City
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- 52 rooms
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- from 618 GBP
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Boutique Hotel - LuxuryThe best of British style - and shopping heaven! Located in Beaufort Gardens, a quiet tree filled street in the heart of Knightsbridge, shopaholics will surely see this lovely hotel as a little piece of heaven. Not only for what it is, as if...- City
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- 44 rooms
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- from 412 GBP
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Luxury Hotel - LuxuryAn exclusive hotel lying just a short distance away from the Bank Station? The Ned offers 252 rooms in a historical building right in the heart of London! Each room is fitted with flat-screen TV, Minibar, mostly a sitting area to relax as well as...- City
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- 252 rooms
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- from 493 GBP
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Boutique Hotel - LuxuryTrend setting class in the heart of Soho. The area of Soho is for many the heartbeat of London’s vibrant nightlife - sassy, colourful, creative and certainly stylish. Just like the hotel with the same name, really. After all, the 1930’s build...- City
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- 91 rooms
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- from 625 GBP
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Bed and Breakfast - LuxuryHenry’s is the epitome of British style & charm. This luxury b&b presents six rooms in central London for up to twelve guests. Beautiful interiors from Russell Sage Studio meet with high end amenities and a personal service in one of London’s finest neighbourhoods, Marylebone.- City
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- 6 rooms
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- from 585 EUR
